Off Site Author Event - Scott Hartley ("The Fuzzy and the Techie")
Author and venture capitalist Scott Hartley will be addressing students, faculty, and the public about the role Liberal Arts can and does play in our increasingly digital world at a special event on the Dixie State University campus. The event, sponsored by the College of Humanities and Social Sciences, is free and open to the public and will be held in the Eccles Concert Hall, which seats 300.
We are happy to be providing for sales of his book both before and after the event.
In his book, Scott offers surprising revelations on who is going to be leading innovation in the years to come. The author first heard the terms "fuzzy" and "techie" while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: that techies are the real drivers of innovation. But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. They also bring the management and communication skills that are so vital to spurring growth. Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations work to create real innovation.